Electrolux Professional Group - Corporate Website
Client:
Electrolux Professional Group
Role:
UX/UI Designer
Sector:
Food & Beverage
Year:
2023
Electrolux Professional Group is one of the leading global providers of food service, beverage and laundry solutions, serving a wide range of customers globally, from restaurants and hotels to healthcare, educational and other service facilities.
Brief Objectives
Electrolux Professional approached with the challenge of optimizing their corporate website's information architecture, which was plagued by numerous micro-pages that hindered content exploration and discovery. Additionally, they sought a complete aesthetic refresh for both User Experience and User Interface
My Tasks
Wireframes and Interaction Design
Collaborated closely with information architecture specialists to devise optimal layouts and content placements for various page types, including Category pages, Starting pages, and Content pages.Co-Design Sessions
Facilitated sessions to ensure that the design aligned with the needs of Electrolux Professional's user personas, focusing on both investors and customers.Visual Design Development
Undertook the creation of a visually refreshing aesthetic that adhered to Electrolux Professional's Brand Guidelines while ensuring a modern and engaging user interface.UI Kit Creation
Developed a scalable UI Kit to streamline the handoff process with developers and facilitate the ease of design expansibility in future iterations.Visual Prediction Validation through AI
Implemented a tool for visual prediction validation using Artificial Intelligence. This tool utilizes an algorithm to generate a heatmap based on parameters such as cognitive complexity, attentional focus, visual path analysis, glare concentration areas, clarity, consistency, user involvement, and immersive experience. The analysis results provided a very positive evaluation of all these parameters, confirming the effectiveness of the design.
Deliverables
Redesigned Corporate Website
Presented a fully revamped Electrolux Professional Corporate Website with improved aesthetics, enhanced functionality, and a new, modern User Interface.New User Experience
Implemented a new and intuitive User Experience that simplified content navigation and discovery, ensuring a seamless interaction for visitors.Modern User Interface
Introduced a contemporary and modern User Interface design, aligning with current design trends and providing a fresh and engaging visual experience for users.UI Kit
Delivered a comprehensive UI Kit, providing developers with the necessary assets and guidelines for consistent and cohesive implementation across the website.
Results and Impact
The redesign significantly enhanced the website's overall appeal, engagement, and functionality. The implementation of the new information architecture, coupled with an improved User Experience and a modern User Interface, resulted in a website that not only met but exceeded the expectations of Electrolux Professional's stakeholders.
Achievements and Growth
Successfully managing the project involved collaboration with a diverse team, including content strategists, information architecture specialists, developers, and the client's marketing team. This cross-functional approach allowed for a comprehensive understanding of the project's intricacies and fostered an environment where each team member's expertise contributed to the overall success.