Project Overview

The Retail Management System plays a key role in bridging subjective customer needs and objective data such as hearing test results. During consultations, specialists share their screens to walk customers through product comparisons, explain test results, and tailor solutions to their preferences.
However, the existing system faced several challenges, including outdated flows, inconsistent user experiences across regions, and limited flexibility for local customizations.

Amplifon tasked our team with a complete redesign of the system to improve both efficiency and usability, while ensuring it could be deployed and adapted across multiple countries. The goal was to deliver a global template that would maintain consistency yet allow for regional adaptations, such as variations in pricing strategies, regulatory requirements, and product offerings.

This redesign required improving core flows, enhancing collaboration between specialists and customers, and integrating a scalable design system to support global and local needs.

Brief Objectives

• Develop a global, scalable template capable of meeting country-specific needs while maintaining consistency across regions.

• Optimize flows for key tasks, such as product comparisons and test result presentations, which are essential during customer consultations.

• Enhance accessibility and usability to support effective collaboration between hearing specialists and customers.

• Implement a unified design system to facilitate faster, more efficient collaboration and development across Amplifon’s international network.

Global Template Development

To handle the multi-country rollout, we created a white-label global template—a consistent foundation that could be adapted to the specific needs of each country. For example, we had to account for different legal regulations, medical requirements, and varying product offerings across regions.

This approach provided the flexibility to meet local requirements while still maintaining a globally consistent experience. By designing modular elements that could be configured based on regional needs, we reduced implementation time and complexity for each market.

My Tasks

User Experience Design
Redesigned essential flows such as booking appointments, comparing hearing aid products, and presenting hearing test results, ensuring clarity and ease of navigation.

Stakeholder Collaboration
Held daily syncs with the Lead Designer and stakeholders to maintain progress and adapt designs based on ongoing feedback.

Developer Collaboration
Worked iteratively with developers, using rapid feedback loops through Figma to ensure seamless handoffs and feasibility of the designs.

Accessibility Enhancements
Improved test result displays, font scalability, contrast, and product comparison interfaces to support diverse user needs.

Component Development for Design System
Created and documented new components essential for the project, ensuring they met Amplifon’s global and local needs while enhancing scalability.